By avoiding common selling mistakes, you prevent venue ticket cancellations and even permanent bans from resale platforms. You can also build buyer trust and move your tickets more efficiently. Here are the key mistakes to avoid so you can sell concert tickets quickly and make more profits:
Timing Your Listing Poorly
Listing at suboptimal moments, like during low-demand periods, too early, or too late, can minimize the visibility of your concert tickets and lower your chances of selling them for a profit. Low visibility typically means fewer purchases. This may leave you with unsold ticket inventory. This mistake can also make your tickets prone to price fluctuations or even cause you to miss peak buyer interest, especially for highly anticipated events.
A reliable ticket resale platform provides peak-hour analytics, helping sellers adjust listings to time zones for touring events. Monitoring event calendars and setting alerts for key phases, such as general sale close and presale end, also helps leverage secondary demand spikes. List tickets at the right time for maximum exposure.
Overpricing Beyond Market Levels
Overpricing discourages potential buyers. If the price is too high, it will likely leave your concert tickets unsold as the event nears. Reputable resale platforms prioritize concert tickets priced dynamically because they align with current market trends. This means overpriced concert tickets drop in rankings on resale platforms or sites, making them less visible on major marketplaces. By overpricing your tickets, you may appear to lack market awareness, eroding repeat buyers’ trust and affecting your sales.
Automation in a reputable resale platform can help set fair pricing for your concert tickets based on the market trends. When you sell concert tickets, monitor buyer feedback and platform metrics. From the platform’s dashboard, you can check for low viewership, which signals overpricing. This enables you to refine your pricing strategy and make better profits in future ticket sales.
Overlooking Platform Rules
Resale platforms come with rules that guide sellers and buyers for smooth transactions and positive experiences. The platforms require sellers to avoid double-selling, disclose full ticket details, and follow pricing guidelines. Sellers may also be required to use secure digital methods approved by the platforms to transfer tickets to the buyers, rather than sending unofficial emails or screenshots. Selling duplicate concert tickets across multiple platforms (double-selling) can lead to cancellation and suspension of your account. The platforms may also permanently ban you from listing your future tickets for sale.
Failing to clearly disclose ticket details, such as event date, restrictions, seat type, and row signals potential fraud. This increases the likelihood of automatic listing removal by the resale platform, temporary holds, or even buyer cancellations. Overlooking pricing guidelines invites the platform to adjust your ticket prices, delist your tickets, or even impose fines from regulators. Failing to use platform-approved ticket transfer and fulfillment methods may result in chargebacks, invalidation at entry, or permanent bans.
Begin to Sell Concert Tickets Today
Avoiding various pitfalls when selling concert tickets helps position you for consistent success. Pricing, posting, and payment automation on reputable resale platforms minimize resale errors, promoting faster ticket purchases. Begin selling with a reliable platform today to attract more loyal customers and enjoy more rapid, more secure sales.
